| Feeling
Gravity’s Pull — An Interview with Mark
Mohr
Christafari’s latest release,
“Gravity,” starts pulling you in after a
few spins on the CD player. For Mark Mohr,
this recording project signals a new spin on
the band and the man behind Lion of Zion
Entertainment.
In the next page or so, I am presenting
to you my conversation between Lion of Zion
president/producer Mark Mohr in Los Angeles,
CA and myself in Waterloo, Iowa.
For 45 minutes, we talked about the new
Christafari release, “Gravity;" the
many changes with the band; personal and
spiritual changes with Mark; and the
challenges facing the small Christian reggae
label Lion of Zion. Our conversation also
brought out some detail on the tremendous
talent appearing on the “Gravity”
release; in particular, the Blackman family
of Trinidad.
We begin this article in slumber,
“Because sleep is so nice me no want to
get up” – to quote Mark from one of his
own songs. As you could guess Mark was
napping when I first call at 10 PM Iowa
time. I call back an hour later and this
time Mark is awake and ready to talk.
Matthew Hundley: The last time we spoke
you had told me that “Word, Sound,
Power” was such an achievement that it
would be hard for you to do another album.
For you, how does this album fair in the
light of “Word, Sound, Power?”
Mark Mohr: It’s really not fair to
compare the two. The critics have been more
favorable of Gravity. But they are
completely different fruits…more like meat
compared to fruit.
MH: Your vocals come more into light on
this album than previous releases.
MM: This is really the first album where
I take the helm on my own. It forced me to
focus and really step up. In the past, I
relied on someone else.
MH: How are sales?
MM: I couldn’t think of a worse year to
release an album. More people are burning
CDs. It’s cool for young artists, but
sales are 1/3 of what they should be. And
it’s due to the illegal trading of music.
It’s just not cool. Legally, it’s the
same as someone stealing from my house. If
someone can’t afford the new CD I would
gladly give them a copy – but please
don’t pirate our music.
(Note: The whole MP3 and CD burning
phenomenon is one of great concern for this
struggling label whose audience is already
made up of a limited niche. Aside from the
MP3 commentary there were some very good
things happening for Christafari.)
MH: The album is charting, which is
fantastic. How far up have you gone with
this?
MM: We’ve hit number 10 on Billboard's
Top Reggae Albums Chart.
MH: That is huge for a Christian reggae
act on their own label. On the subject of
Christian Reggae, I had to confirm a rumor
I’d heard about the new CD. No more Jah?
MM: No “Jah” references. It was
definitely a challenge. Part of this is
getting away from being a Christafari cover
band; same with the word “Babylon.” It
was a format that I was getting used to and
I kept coming back to, “Am I going to be a
Christafari cover band?” It’s like the
Wailers – having someone other than Bob
trying to be Bob. I don’t want to be like
that. It’s been done before and I’m not
going to do it again. What’s the purpose
of me imitating (what we’ve already done.)
I gotta be original.
MH: On Gravity we find a new influence on
your songs through the presence of the
Blackman Family. Tell me a bit about them.
MM: Their father, Ras Shorty I, invented
Soca and Jamoo. (Listen to Track 14 on
Gravity, “Kingdoms in Conflict” for a
sample of this Caribbean Gospel sound.) Up
until now. this was only a style performed
by the Blackmans.
MH: So how did the relationship with the
Blackman family come about?
MM: I was teaching a music seminar in
Trinidad and at the last minute was
introduced to them. After hearing them
perform, I was taken by their amazing
voices.
MH: So you went to Trinidad to record
with them?
MM: I worked with Isaac on the demo-ing
process.
MH: The cover of Gravity lists Mark Mohr
and Christafari as the artist. Who or what
is Christafari these days?
MM: Christafari has changed so much.
People say, “Didn’t they this…didn’t
they that…” I like to think of the
Christafari project as a revolving ministry
with a leader…like a missions team…not
necessarily consistent in its line-up or
leadership.
MH: So, what about the leader?
MM: Now I’m focusing on Mark Mohr. Not
Tansoback. I’m hoping this will also help
my career as a producer. You know reggae is
just too small. We can barely get enough
shows. As Mark Mohr, the industry can
identify better – get to know this person.
MH: And the back up band becomes
Christafari.
MM: For a while it was “Christafari and
the Soulfire Crew.” I was Christafari -
but I’m not Christafari anymore. And the
band is no longer the Soulfire Crew.
MH: Is there any chance of seeing a Mark
Mohr CD.
MM: No. I’m going to stick to the
Christafari project.
MH: Never say never…
MM: If I were ever to do a Mark Mohr
album, it would have to be totally different
from the Christafari sound, maybe a straight
dancehall album, or a world/dub/jungle/ragga
project. But I don't have the desire to
start with a new name a push a solo project
right now, I want to help other artists. I
hope to have the opportunity to take other
artists on the road. There is a certain
credibility that Christafari brings. Right
now my focus is on producing other talents.
MH: How is producing going?
MM: It’s the best paying thing I’ve
got going. This is really what I absolutely
love to do. Before I never really realized
how much I love that. I love the creative
aspect of it. I’d much rather produce than
reproduce, which is what you’re doing
live. We’ve always struggled with the
audience factor. I refuse to be a
Christafari cover band.
MH: Anything rolling in the studio right
now?
MM: I’m working on a dub version of
Gravity. There are lots of new songs. I
basically stripped down all of the
non-reggae songs and replaced them with
reggae tracks. My friends know there’s a
certain sound I listen to; a certain sound I
want to create. This album will be more me;
more who I am. We’re calling it
GRAVITATIONAL DUB. It’s cool with the dub
because I get to produce myself and be
objective. I think I do a good job producing
myself. Not until the album is done can I
sit back and hit delete—delete-delete and
then strip away and add new files, it’s
fun. I am also producing other artists like
'Imisi and Gernado.
MH: You referred to a “certain sound”
you like to listen to. What’s been in your
CD player lately?
MM: I haven’t been listening to reggae
but lots of Indian music and Zap Mama. With
reggae I’m just not hearing anything new.
Even the biggest bands are regurging their
own material. There’s a tough market for
that. It’s a labor of love but it
doesn’t pay off. That’s the toughest
thing; is that the music has to be
palatable.
MH: How are things with your record label
Lion of Zion?
MM: We’re always on the verge of saying
"do we continue or not?" We often
weigh the battle for success – is it
strictly spiritual or financial. Really,
when it comes to living expenses it has to
be monetarily.
MH: Lion of Zion has done a great job
getting Christian reggae and African music
out there. Where are their voids in World
Christian music?
MM: The biggest void is Middle Eastern
and Indian tones. Those who are trying to
create Christian music for this marketing
are creating music that is too churchy.
Music is the only item in the world that
doesn’t taste better with cheese on it.
MH: The World Christian music that Lion
of Zion and others are producing should be
developed as a tool for our missionaries.
MM: I feel that with missions. We’ve
had this attitude of regions rather than
people groups. We think let’s go to this
country – rather then let’s reach this
specific demo group within this people
group. Music is the common language. The
styles of music are the language. It’s
like that with all these different genres of
music. There are so many genres that
aren’t being used for Christ.
MH: Unfortunately rather than trying to
produce indigenous music, the CCM industry
is sending our hottest American talents via
CD and cassette to the missions front lines.
MM: That’s called playing it safe. This
is not who I would choose to embody Christ
in foreign regions. It’s not just the
industry, but the church is allergic to is
change.
MH: At one point you were active in
missions in Jamaica. Recently you were
working in Trinidad. Where is your mission
field these days?
MM: This is my mission field. The artists
that we sign I work with, we mentor,
teaching music seminars. You need to ask,
“How to apply your faith to what you’re
doing?” When God gave me the studio he
gave it to me to be used in His glory.
MH: Are you doing much teaching or
ministry work these days?
MM: The “Fourteen Days of Gravity”
release is really teachings under the guise
of music. In concert we will issue a
challenge for prodigal sons and we still do
alter calls. Not so much shepherding. I
shepherd a flock of 8 people in this band.
We closed out our conversation talking
about some of the other changes with the
band: a publicity firm, new booking agents,
details on musicians rounding out the CD
line-up and a book Mark is working on. Watch
for Mark Mohr and Christafari as they tour
the nation later this year.
Buy a copy of “Gravity” if you
haven’t already and look forward to the
dub version as well as future conversations
with Mark Mohr.
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POSTED: December 20th, 2004, 6:52am
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