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How to fleece the flock more effectively
A CRC REPORT
Now you can go to a summit and learn how to sell your goods to the "faith based community" more effectively.

1ST ANNUAL FAITH BASED MARKETING SUMMIT TO BE HELD NOVEMBER 4TH IN DALLAS
Groundbreaking event will feature Christian marketing industry's top professionals

NASHVILLE, TENN.) -- In recent years, the faith based community has played a major role in the success of numerous films such as The Passion of the
Christ and the Left Behind series, and books like The Prayer of Jabez and Rick Warren’s best-seller Purpose-Driven Life. The 1st Annual Faith Based
Marketing Summit (www.faithbasedmarketing.com) will explore the role this influential segment of society can play, and help attendees learn what it
takes to reach this integral group of consumers.

Renegade Idea Group has assembled Christian marketing's top talent for this unprecendented event, all addressing one specific topic: Uncovering the
secrets, tips, strategies, triumphs and tensions associated with effectively reaching and communicating with the faith based community.

The Summit will explore a variety of topics including:
• Marketing research and how it’s applied to the faith based consumer
• Word of mouth marketing – what is it? How do things go viral with this audience?
• 30 traditional advertising ideas in 30 minutes (radio, television, magazines and newspapers, billboard, etc.) and targeting the faith based demo
• How the faith based community has embraced online marketing and the new media being used to further segment this audience
• Creative uses of telemarketing – what works and what doesn’t
• The applications of public relations for churches, non-profit organizations, movies and books, and other products – both faith based and mainstream
• The “soup to nuts” on event marketing – when to use it, when to run from it
• Email vs. snail mail – current trends and comparisons for the faith-based consumers/donors
The Summit will feature some of Christian marketing's top professionals including:
• Larry Ross - Billy Graham’s PR representative for the past 20 years
• Sissy Toney - formerly of LifeWay and currently on the Executive Management team at InService America
• Bob Hutchins - owner of The Buzzplant – a new media marketing firm specializing in the faith based entertainment and publishing industry
• Beth Cathey - currently President of the Renegade Idea Group, and formerly with KMA Direct
• Kobey Nicholson – currently with Renegade Lists – the “niche” finders for both postal and email mailing list needs
• Eric Wright and Christine Bailey of Ground Force Network – charter members of the Word of Mouth Marketing Association
• Honnie Korngold – Director of Marketing for Events and Conferences with Campus Crusade for Christ, and currently owner of ChristianTravelFinder.com
• Chris Wilson – named “'Mover and Shaker in American Politics' by Campaigns and Elections Magazine
• Several surprise guests have been promised as well

Also confirmed is special guest Greg Stielstra, author of the new book Pyro Marketing. Formerly Senior Marketing Director for the Book Group at
Zondervan, Stielstra was recently appointed VP of Marketing for Thomas Nelson Publishers. Stielstra will explore the subtle differences that
distinguish marketing winners from marketing losers, and will pinpoint four "pyro" principles as they relate the the faith based community:

“Never before has a marketing cast of experts been put together to talk so specifically to and about the faith based community,” says Beth Cathey,
President of Renegade Idea Group. “I absolutely could not believe the response I got from each of these presenters when I sheepishly called them all
on the phone and explained the vision for the Summit and asked if they’d consider being a part of such an event. I was blown away by the positive
response they each gave!”

The 1st Annual Faith Based Marketing Summit will be held November 4, 2005 at the Holiday Inn Select at 11350 LBJ Freeway at Jupiter Road in Dallas,
Texas. Registration will begin at 8:00am and a complimentary continental breakfast will be served. The conference will run from 8:30am until 5:00pm.

Event registration is $99 and seating is limited. For more information or to register, call 1-888-552-2762 or visit the website at
www.faithbasedmarketing.com.

For more information, go to faithbasedmarketing.com

FILES UNDER:
CHRISTIAN INDUSTRIAL COMPLEX - PURPOSE DRIVEN CHURCH

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